Our mission at Toi Beauty is to create a brand that is all about you. 

The ultimate goal is to empower and celebrate you. We believe that beauty is about confidence, self-expression, and self-love. We want to inspire you to embrace your individuality and express yourself in your own unique way. 

Dedicated to representing real people, we scout our models from all walks of life. Showcasing your beauty and diversity while creating a community where everyone can feel seen and heard is important to us.   

 As a feedback-based brand, your opinions and experiences are incorporated in everything we do & we will continue to listen, learn, and evolve while making quality affordable beauty accessible to all.  


Toi Beauty